Hailuo AI Paid Plans

If you'd like to access Hailuo AI's video generation tool and wondering about their paid plans, you're in the right place. I've just updated this page to reflect the recent pricing offers as of June 2025. Originally, this post was about the time when they introduced their first ever pricing plans, transitioning from a completely free - yes, those were the days! - to a ... normal video generator, but as people keep checking this page, I have to freshen up the  info to reflect the current state of affairs.

How Much Does Hailuo AI Subscription Cost?

The updated info for monthly plans is as follows as of 28 Jun 2025. This month, Hailuo AI has done away with bonus daily credits, which angered a lot of current subscribers who purchased when those were part of the offer yet stopped receiving them even before their current plans ran out (which would be fair). The new Unlimited plan only includes the original Hailuo-01 video model not the new Hailuo-02 which requires credits to use.

How many credits does one video generation cost?

• 25 credits per 6-second 768P video clip
• 50 credits per 10-second 768P video clip
• 80 credits per 6-second 1080P video clip

Top up credits

Hailuo AI offers a flexible pay-as-you-go Purchase Credits option, so that you don't need to juggle between many subscription plan options. You can purchase addtional credits at $5 increments. The credits expire after 2 years (!!). You can even purchase some credits while being on a free tier. But it won't get you faster generation or watermark removal, so you're better off with a subscription.

Hailuo AI Payment Methods

Payment systems used go through checkout.airwallex.com and accepted Google Pay but no longer

Now you can only use Stripe, payable to business name NANONOBLE PTE. LTD. 

Paid Plans Questions and Answers

These were posted on Discord today by the admins:

Do I have full commercial rights if I am a paid customer?
Yes! Any videos you are able to download without watermarks are yours 🙂 Please feel free to use them for commercial purposes and you retain the full rights to the asset.

Do I get to remove watermarks on my previous assets if I become a subscriber?
Yes! Upon popular requests from our community, we added this feature right before we launched the plan. You should be able to download your previous works without watermarks! (Please note due to technical constraints, earliest generations when we were first launched might still contain watermarks)

Ok, can confirm this neat option, downloaded my earlier video all clean no watermark. Here's how you do that:

Can I cancel a paid plan and get a refund?
Unfortunately a refund is not supported right now.
However, once your monthly subscription expires, you will not be charge for future payments starting the following month.

If I upgrade a plan (from Standard to Unlimited), do I pay less?
You will still need to pay the full amount of the new plan. However, any unused credits from the previous plan will be converted to Purchased Credits and they don't expire for 2 years

Hailuo Video Quarterly and Yearly Subscriptions

The platform has just introduced their quarterly plans, to supplement the existing annual membership tiers pricing.

Quarterly plans currently come with -40% OFF discount:

Here's what yearly subscription will cost you:

So... What Happened to the Free Credits and Unlimited Plan in June 2025?

Back in October 2024 things looked pretty sweet on the Hailuo AI front. One of their folks, MiniMax_Melon, showed up on Discord like the hype man at a New Year’s bash. Promises everywhere. You want unlimited generations? Done. Queue up multiple tasks? Sure. No watermarks? Of course. And the one that got everyone clapping? Login rewards. Even non-payers could hop in for a few free shots at creativity. Felt like a mini creative welfare state.

Fast-forward to summer 2025. Login credits? Gone. Not reduced. Not phased out. Just cut. Quietly. No heads-up. If you signed up for a year thinking those perks were sticking around, too bad. You paid for the pie and they took back the toppings.

The part that bugs folks the most? This wasn’t a side feature they mentioned in passing. They pushed it hard. It was in promos. On banners. “Log in get 3 free generations!” That was the pitch. Now? They’re hoping we forgot.

And yeah maybe the business side makes sense. AI’s getting expensive. GPU bills don’t pay themselves. But if you cut a feature people paid for halfway through their subscription, that’s not a pivot. That’s bait and switch.

Could they have handled it better? Easily. A heads-up. A grace period. Maybe a few tokens for those long-term backers. Something that says “we didn’t forget you.” Instead we got silence. Just a quiet yank of the cord.

This ain’t just about some vanishing credits. It’s about what folks thought they were buying. Trust.

And then comes the redefining of the 'Truly Unlimited' plan which is now 'Ultra', limted to the older model but requiringcredits to run the flagship one. Some folks say “well they still let you use the Hailuo-01 model.” Yeah that’s like saying you can still use your old iPod in the age of Spotify. Technically true. Not exactly thrilling. The real sting? Their newer model, Hailuo-02, is locked unless you shell out more cash. So now “unlimited” depends on which model you use. Which kinda defeats the point if you subscribed to it for a year thinking your loyalty one day will pay off in even greater things dropping. Well, they do drop but your loyalty isn't in any way rewarded, pay like everyone else.

I was not the one affected by this, btw, by that time my sub has ran out. I just know how I'd have felt if Kling has done that to me as an early, yearly subscriber who bought big before it was established as top model. I paid in advance taking a risk, and during the course of the year I got much better  models and features dropping I could use with the same subscription! How cool was that? We both risk it, I support you early, you're giving me a better price, right? That's a good deal. That's how it should be. Now, after my sub runs out you might decide to change your offer - completely fair! Just not in the middle of my sub. 

This is just disappointing, and I was the one defending Hailuo's right to charge whatever they like for their model when many people were complaining it was too expensive.

This is the passage form a last year:

RIP Hailuo AI Free Generations

The community on Discord had mixed reactions to the announcement of Hailuo AI's new paid plans. While some users found the pricing fair and were excited about the new features, others expressed concerns about the cost, lack of clarity, and content restrictions.

But like it or not, the free ride on Hailuo AI's video generation express has finally reached its last stop. For a glorious month, users reveled in unlimited digital creativity, churning out everything from potential masterpieces to questionable experiments. But as with all good things, this complimentary creative binge couldn't last forever. The platform's shift to paid plans marks the end of an era for the freebie-loving crowd.

However, it's not all doom and gloom for the budget-conscious creators. A daily sprinkling of free credits awaits those who diligently log in, like a digital carrot on a stick. Meanwhile, those ready to invest in their artistic journey can look forward to perks like faster rendering and watermark-free creations. It's a brave new world where yesterday's freeloader becomes today's VIP subscriber – because let's face it, quality AI doesn't pay for itself.

Well, now that we know more details on the pricing, I think we can say it is on the pricey side for sure. But if their Unlimited plan can indeed guarantee fast-track generations, then it is better than Runway's where unlimited ones go through 'relaxed' mode conditional on GPU being available which can mean long waiting times.

Personally, I have a fat plan on Kling at the moment, bought at 50% discount when they launched, so am not rushing to subscribe. If I had a commercial project lined up I'd consider Hailuo AI, but to play around - no. Ok, scratch that, I might try one month just to see.

I think though they're fully within their right to set the price as high as they want. Market will decide if they can pull through enough buyers. There's choice now, and more competition is coming.

Compare Hailuo with Other AI Generators

Use my new website - the directory of AI tools for content creators, focusing on image, audio, video content.

Last modified 28 June 2025 at 12:17